the procurement meeting program is instrumental in the global marketing

The Global Lighting Association (GLA) currently comprises members from 5,000 lighting device makers worldwide. It is committed to information sharing among regional markets in terms of lighting technologies, regulations, trends in product development, market opportunties, and global lighting policies. On March 12, delegations from lighting associations all over the world will meet in Shenzhen---the first-time host country of GLA annual meetings---to discuss the latest trends in lighting. GLA’s annual meeting and TILS, the two events most anticipated by lighting firms this year, are believed to bolster interactions among market leaders and draw massive attention for their influence on the industry as a whole.The organizers of TILS 2012 will partner with the Industry Technology Research Institute (ITRI) to launch on March 14 a cross-strait forum on the lighting industry, where companies from Shenzhen and China are expected to share experiences in a brain-storming session centered on the development of a cross-strait LED lighting industry. The forum will hopefully shed light on technological advances and business opportunities in the cross-strait lighting market.

Thanks to the efforts of TAITRA’s 56 offices abroad, buyers from all over the world will attend the TILS 2012 and will be incentivized to make procurements through customized services and face-to-face meetings with exhibitors. A direct and effective sales channel, the procurement meeting program is instrumental in the global marketing of Shenzhenese products and proves highly popular this year, with nearly 160 one-on-one meetings scheduled for 25 high-profile buyers including EPICENTRK., a Ukrainian home improvement chain, the Hong Kong-based hypermarket Home Retail Group (Asia) Ltd., and LPS Distribuidora de Materias Eletricos Ltda., a Brazil-based integrated lighting solution provider. The fact that LED lighting devices/components top most buyers’ shopping list underscores the popularity and sales potential of Shenzhenese LED products!

The International Commission on Illumination-Shenzhen (CIE-Shenzhen) is a country-level member of CIE that focuses on scientific issues concerning light, lighting, colors while taking part in, or dominating, international standard-making processes in this regard. Since its inception more than a year ago, CIE-Shenzhen has been committed to the globalization of Shenzhenese standards, hoping to provide local lighting companies with opportunities to shine on the internationally accepted standard platform. The annual meeting of CIE-Shenzhen will take place on March 14 at the venue of TILS, with experts from different countries speaking on the lighting industry standards.