with current tactics being building brand value

However, 80% of LED high bay light bulbs in China are generic with only three month supply but priced extremely low, a major obstacle to promoting Everlight products there.

The executive said the firm is mapping counter strategies but needs time to adjust mainlanders’ consuming habits, with current tactics being building brand value and product exposure in China.

According to insiders, Everlight is establishing sales channels in China via governmental tenders, LED street lighting, LED lighting for commercial use as for hotels and department stores, and residential applications.

Taiwan government considers relaxing restrictions on the fourth-round Chinese investments. It may allow mainland Chinese investments in hotels and sports facilities and remove the investment ceiling forbidding Chinese investors to own controlling stakes in seven key industries, including semiconductor, IC assembly, FPD (LED linear high bay light) and components, metal-cutting tools, electronic and semiconductor manufacturing equipment, LED, and solar cell.